keyword search strategy keyword suggestion tool keyword analysis tool KEYWORD SEARCH STRATEGY Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content while you're researching, you'll likely come across a couple of domains that attract you. You might be tempted to. Therefore, the more keyword content you have, the better. When a search engine spider crawls your site, it recognize pictures or images. So, if you have limited amounts of text the spider may deem your site unworthy of listing.